Analyzing Paula Scher’s Design Process

The Public Theatre advertisement posters, designed by Scher

Scher’s Process Explained

Scher, like any designer, has refined her own process for creating and designing. She thinks of design as a “state of play,” stating that “you have to be in a state of play to design. If you’re not in a state of play you can’t make anything.” Thinking too seriously or stiffly about your designs will not get you anywhere creatively; it will only restrict you.

Citi logo, designed in 1998 by Scher

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Sarah A. Farr

Sarah A. Farr

3rd year Graphic Design student at Maryville University